First Idea

The brief indicates the typical viewer of Cartoon Network. In this description it mentions that the viewer likes video games. This was the basis of my first idea. In a normal videogame situation, for example Super Mario games, the princess is stolen and its up to the protagonist to save the princess. A child could be watching Tv, then sucked into it. He becomes part of a videogame world, and has to rescue the princess as it were. As the core audience is boys yet the broad audience is all children, this idea might not work as well due to the princess part. This could mean there are two versions, one normal and the other with the princess saving the child.