Friday, March 26, 2010
Explosion reference
FOr the explosion, I wanted to do a similar explosion to this. It works because it has a nice simplistic style and really captures the power of what an explosion is.
FInal Idea
The children standing up, we cannot see their faces. They seem to be standing in a military fashion, no movement and measured to perfection away from each other.
The Teachers hand is seen mechanically writing on the black board.
The children are shown to be robots with light bulbs on their heads.
One robot looks out of the window and sees a butterfly. He then imagines the butterfly flying into space and transform into a spaceship.
The robot starts to malfunction explodes into a smog of colour, which reveals the robot as a child.
The Teachers hand is seen mechanically writing on the black board.
The children are shown to be robots with light bulbs on their heads.
One robot looks out of the window and sees a butterfly. He then imagines the butterfly flying into space and transform into a spaceship.
The robot starts to malfunction explodes into a smog of colour, which reveals the robot as a child.
Monday, March 22, 2010
Revised Idea
A normal classroom situation, hot day, boredom fills the air. We see all the children breathing slowly as to say they’re corrupt with the lack of excitement. The teacher lifelessly writes on the blackboard, not a single sign of humanity is shown, only the machine like precision of the chalk scrapping upon the blackboard. One child begins to drift away into the realms of his own mind. We see a bleak landscape slowly changing into a colourful backdrop of a cartoon filling the boys mind with colour and excitement. As his eyes open, colour pours out as if his eyes were some sort of magical rainbow sprouting watering can, giving class the all needing gift of imagination. The class becomes filled with excitement and we hear laughter for the first time.
Cartoon Network Adverts
ALl of these adverts are a really good example of how to advertise your brand. they successfully combine characters from different shows and make them fit in well together. Unfortunately, the real life style and use of Cartoon Network's characters is not something I want to do.
Concept Art of the Video Game Idea
I made these images using Microsoft Paint, as it is the only programme capable of pixel artwork. I looked artists like Chiho Aoshima for ispiration for the landscapes.
Light Bulb Idea
In a cartoon, a lightbulb signifies an idea. Imagination and ideas coinside with eachother, so it will relate to more than just having a simple idea.
The setting will be a classroom, and all the children will have a lighbulb above their heads. it will actually be a real lightbulb above their heads, to ground the reality of imagination.
The teacher will act as an antagonist who turns off the lightbulbs. One child will remember his imagination, and his lightbulb will begin to flicker. After a while, the light will return and all the other children will remember their imagination. In the end of the idea the teacher will be blinded with the light and the darkness will be gone, bringing back the teachers passion. This was done to show that imagination in children is special, yet a teacher also needs to be there to help nurture this gift and let it grow fully. This idea seems a bit anachistic, but as much as we antagonise the teacher, she will be redeemed at the end.
The light at the end will glow brightly and bring about a more lively sound, eg children playing etc. The stablishing shot will be the outside of the school, dark and dreary and extremly bland. The final shot will be colourful and happy, which is a direct contrast to the beginning. This was done to emulate the stark contrast of the black and white in the Cartoon Network logo.
The setting will be a classroom, and all the children will have a lighbulb above their heads. it will actually be a real lightbulb above their heads, to ground the reality of imagination.
The teacher will act as an antagonist who turns off the lightbulbs. One child will remember his imagination, and his lightbulb will begin to flicker. After a while, the light will return and all the other children will remember their imagination. In the end of the idea the teacher will be blinded with the light and the darkness will be gone, bringing back the teachers passion. This was done to show that imagination in children is special, yet a teacher also needs to be there to help nurture this gift and let it grow fully. This idea seems a bit anachistic, but as much as we antagonise the teacher, she will be redeemed at the end.
The light at the end will glow brightly and bring about a more lively sound, eg children playing etc. The stablishing shot will be the outside of the school, dark and dreary and extremly bland. The final shot will be colourful and happy, which is a direct contrast to the beginning. This was done to emulate the stark contrast of the black and white in the Cartoon Network logo.
Fantasy idea
A young boy is shown running through a forest type area, being chased by an unseen foe. The boy runs into a dead end and then we see a dragon attempt to attack him, The boy pulls out a sword and starts an epic battle with the dragon. Monsters then appear, and the boy defends himself, when he is about to attack, it flashes back to reality and we see the boy playing with his friends in a playground.
Paper Idea
What if paper came alive and discussed what had been drawn upon it? This was the basis for this idea. To personify paper, so that after class, the paper all comes together to see what the kids have drawn upon them. They all gather near one piece who has a really original drawing on them, and this paper is considered special. The Cartoon Network logo could be drawn on this special paper.
Drawing Idea
Drawing is possibly the best tool to bring your imagination to the real world. As the task is to inspire the audience to a cartoon channel, I think drawing is the best option to get across the importance of imagination. Animation is the process of bringing a drawing to life, and this would be a good start to show the audience what they can do with the power of drawing.
A child could start with an empty piece of paper and struggling to draw something. The pencil could come alive and inspire the child to draw, and the drawings will take over reality.
In this clip from the movie Speed Racer, a child literally rejects real life and is transported into his dreams. (the relevant part is at 2:10)
A child could start with an empty piece of paper and struggling to draw something. The pencil could come alive and inspire the child to draw, and the drawings will take over reality.
In this clip from the movie Speed Racer, a child literally rejects real life and is transported into his dreams. (the relevant part is at 2:10)
Colour Idea
To show imagination to our audience, I would like to experiment with colour. Especially in the video game industry today, colour is a tool to show the beauty of imagination. Games of today strrive for photorealism, but you do get the odd game that chooses to go against this.
De Blob is a game that is about colouring in a dreary monotenous city with bright colours. It is a very inspiring game that shows the beauty of what colour can achieve.
I think this would be a good babis to start our animation, to connote imagination with lots of bright exciting colour. A child's imagination could be personified as a character who colours the real world into a cartoon like world.
De Blob is a game that is about colouring in a dreary monotenous city with bright colours. It is a very inspiring game that shows the beauty of what colour can achieve.
I think this would be a good babis to start our animation, to connote imagination with lots of bright exciting colour. A child's imagination could be personified as a character who colours the real world into a cartoon like world.
Video game reference
Super Mario Bros is the most well known video game of all time. It started the idea of having a story like objective, eg saving the princess.
First Idea
The brief indicates the typical viewer of Cartoon Network. In this description it mentions that the viewer likes video games. This was the basis of my first idea. In a normal videogame situation, for example Super Mario games, the princess is stolen and its up to the protagonist to save the princess. A child could be watching Tv, then sucked into it. He becomes part of a videogame world, and has to rescue the princess as it were. As the core audience is boys yet the broad audience is all children, this idea might not work as well due to the princess part. This could mean there are two versions, one normal and the other with the princess saving the child.
The Brief
-Home of action and comedy shows
-Audience want their imagination to be inspired and shown something engrossing
-Have to inspire children to do something with their imagination rather than waste their talent
-Core audience 4-9 years old but can appeal to a broader audience of 6-11 years old
-Have to get into the minds of the audience, what makes them laugh and go ‘Wow!’
-Nothing should breach Ofcom codes and the colour orange has to be avoided
-This describes a typical viewer of Cartoon Network
“Steve Make Believe is a seven year old boy. He’s more of a loner than some of his peers; he’s inwardly focused and likes to be taken care of. He is cautious and likes to watch things happen, but has an edgy, mischievous and complex sense of humor. Steve loves TV, video games and sports and his favourite shows are action and comedy cartoons.”
-The tone of the animation should be confident yet fun and show that Cartoon Network is bold, vibrant and built on imagination. ‘Madventure’ is a word that describes Cartoon Network.
-Audience want their imagination to be inspired and shown something engrossing
-Have to inspire children to do something with their imagination rather than waste their talent
-Core audience 4-9 years old but can appeal to a broader audience of 6-11 years old
-Have to get into the minds of the audience, what makes them laugh and go ‘Wow!’
-Nothing should breach Ofcom codes and the colour orange has to be avoided
-This describes a typical viewer of Cartoon Network
“Steve Make Believe is a seven year old boy. He’s more of a loner than some of his peers; he’s inwardly focused and likes to be taken care of. He is cautious and likes to watch things happen, but has an edgy, mischievous and complex sense of humor. Steve loves TV, video games and sports and his favourite shows are action and comedy cartoons.”
-The tone of the animation should be confident yet fun and show that Cartoon Network is bold, vibrant and built on imagination. ‘Madventure’ is a word that describes Cartoon Network.
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